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Fiji Police band strikes Right Chord in NZ

6 October 2011 1,586 No Comment

Oct 06, 2011

A visit by the Fiji Police Band to New Zealand during RWC 2011 was hailed a major success with performances earning rave reviews as far afield as the United Kingdom following a series of high profile performances in and around Auckland.

Led by Inspector Nicholas Vosarogo, the 40-strong Police band’s concerts attracted literally thousands of people in and around Auckland, in the process creating massive exposure and awareness for Fiji.

The performances included three daily concerts in Ellerslie’s Town Square, the Auckland suburb which adopted the ‘Flying Fijians’ during their tilt at RWC 2011 and appearances at Fiji community events as well as a special performance for students of Kowhai Intermediate School, adjacent to Eden Park.

The Police band also performed a musical march from Auckland’s Wynard Quarter along Queens Wharf to The RWC 2011 Fan Zone on September 24.

The undoubted highlight of their visit was a march from Kingsland to Eden Park as part of the pre-match activities leading up to the much anticipated Fiji versus Samoa game on Sunday, September 25.

Rain did not dampen the enthusiasm of fans that crowded the streets to cheer the Police band on.

The march and performance proved so popular, security officials were concerned that hundreds of spectators enjoying the performance would not make the start of the match in time. Officials were forced to ask the Police band to stop playing in order for spectators to enter Eden Park.

Tourism Fiji regional director New Zealand, Sala Toganivalu said the main intention of the Police Band’s visit had been to help build on the local Fiji community’s efforts to create a strong Fiji presence in Auckland during RWC 2011.

“To say the program helped achieve an impact would be an understatement. The joint Tourism Fiji and local community efforts this past week has changed hearts and minds and the Police band played a major role in helping this happen,” Ms Toganivalu said.

“The performances have helped create huge amounts of positive feedback and goodwill for our island home and our people, even as far afield as the United Kingdom where newspapers have run stories and photographs.

“We can all take great pride in the way in which the Police represented themselves as excellent ambassadors for their country while in New Zealand.”

The Police band members are now at home but Tourism Fiji already has plans in place to ensure the Fiji hype stays top of the mind in Auckland and across the entire country in coming weeks.

Ms Toganivalu said this would be achieved via continuation of an ongoing consumer promotion in Ellerslie, a national TV advertising campaign and a Fiji holiday deal being run in conjunction with Air Pacific and local Fiji travel expert, Our Pacific.

The Ellerslie promotion is based on a shopping promotion whereby the national tourist office has joined forces with local retailers to launch a consumer competition offering shoppers the chance to win a Fiji holiday.

All locals have to do for an opportunity to win a five-night holiday for two to Mana Island Resort & Spa, is spend a minimum of $15 in a local Ellerslie shop, to go into the draw to win this prize.

Giving retailers an incentive to get involved, the Ellerslie shop keeper with the best dressed Fiji window display stands to win a holiday for two to Anchorage Beach Resort/Beachcomber Island Resort.

Air Pacific has partnered in this promotion by offering prize winners return economy airfares.

Tourism Fiji’s award-winning ‘Lucky Me’ advertising campaign will be shown on national TV over the next two weeks while Air Pacific and Our Pacific have also launched a special Fiji holiday deal running in tandem with the TV campaign.

Ms Toganivalu said she was confident the combined activity would play a major role in the national tourist office achieving its New Zealand visitor arrival targets in 2011.

The agreement will facilitate cooperation in building up of community policing awareness in rural iTaukei communities and drug related areas.

Police will closely liaise with all Roko Tuis in the organization of drug awareness programs and at the same time, strengthen community policing within iTaukei communities.

The memorandum is not a binding document but intends to facilitate the most effective and efficient use of Government and part-government agencies’ resources, intelligence and information when dealing with security matters.

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